Nightingale joins JAB TAK HAI JAAN
Category : Business on November 16, 2012
Nightingale Paper Products has joined hands with Yash Raj Films for the movie Jab Tak Hai Jaan with the launch of the exclusive Collector's Edition range of products. Sharukh Khan and Katrina Kaif have paired up for the first time on the big screen for JAB TAK HAI JAAN, a
Yash Chopra Romance, released this Diwali, November 13, 2012.
These products are a range of Journals, Diaries and Notebooks with the JabTak Hai Jaan theme and are being introduced by Nightingale as a pioneer effort in the movie merchandising segment of the Paper Stationary domain.
Canvas D'Art Journal is an elegant White design bound with Fabric Material available in three variants. Three designs encompass Music, Romance and Fun. The journal has colorful pictures of the lead cast and leaf like borders on each page is evenly poised with a date tag. The journal has exemplary features such as Round Back, Silver Edge Gilding, Creative 4 color inner on natural shade paper and Satin Page Marker. The product Canvas D'Art, size 103mm x 161mm, is priced at Rs 345.
Wire O Wire is an Any Year Diary planned in three design variants, all these carry the picture of lead casts with bold JAB TAK HAI JAAN title embossing love and having salient features such as, Spiral bound, Round cornered, PP Sheet Wire O Wire Finish Creative two color inner on natural shade paper, shows its exclusivity. The product Wire O Wire, size 147mm x 206 mm, priced at Rs 445.
5 Subject Notebook is designed in three variants, the front cover of all these variants bear the impression of lead casts, floral designs and guitar with bold Silvery JAB TAK HAI JAAN title. The notebook has prominent features such as Wintella 4 Color material, hardbound, Creative single color ruler inner, 4 colored inserts of lead casts, pictures on each page and Satin Page Marker. The product 5 Sub Notebook size, 172mm x 240 mm, is priced at Rs 475.
On Behalf of Srinivas Fine Arts Pvt Ltd, Mr. Hemant Sheth, Director-Marketing, said 'Movie merchandise in India has not yet been fully recognized and hence this project becomes very special as a establishment. Nightingale and Yash Raj Films have united synergies to come out with World-class quality products that appeal to a global audience. We have made elaborate digital, online and on ground promotional strategies to market these exclusive products for an audience that shares a fine taste in quality and love for Yash Raj Films. This is our very first step of an association with the film industry and we are happy to launch our products with the JTHJ theme.
JTJH – Nightingale products carry the pictures of Shahrukh Khan, Katrina Kaif and Anushka Sharma from the film on the front cover and unique inner pages are designs based on the film theme and the magical poetry of 'JabTak Hai Jaan' on the back cover. With state of art technology and finesse in quality with constant innovations, make the products elegant and classy.
Nightingale's products are available at all retail stores across the country such as Landmark, Odyssey, Higginbothams, Crossword and also online at www.flipkart.com.
JTHJ Nightingale's products have also tied up with PVR, the finest cinema exhibition company in the country, to showcase the Collector's Edition of Jab JAB TAK HAI JAAN merchandise. The Collector' Edition is being displayed at all metros and major cities at PVR Cinemas.